Jingle

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noun

Definition

A short verse or song marked by catchy repetition and bouncy rhythm, often used in advertising.

Example

The poet’s jingle was memorable and effective, embedding itself in the reader’s mind.

Notes

Short, catchy verse (often advertising) using repetition and rhyme for memorability.

How to spot Jingle

When you read a poem, look for patterns that match Jingle. Note where it appears (line breaks, stanza positions), how often it repeats, and what emotion or emphasis it creates. Try underlining each instance, then ask: what changes if it’s removed?

Common mistakes

A common mistake is confusing Jingle with nearby concepts listed in ‘See also.’ Always check its defining feature: the formal rule or effect that makes it Jingle, not just a similar device.

Using Jingle in analysis

In essays, define Jingle briefly, cite a short quotation, and explain the *specific* effect on tone, pacing, or imagery. Tie the effect to the poem’s theme rather than describing the device in isolation.

1-minute quiz

Which line uses Jingle most clearly?

  1. A line that deliberately demonstrates the device’s key feature.
  2. A line that is superficially similar but lacks the defining feature.
  3. A line unrelated to the device.
  4. A paraphrase of the poem’s theme.

Tip: pick the line that shows the device’s defining feature.

Related Definitions

Study Tips

  • Identify this device in poems you read
  • Practice using it in your own writing
  • Compare with related terms
  • Discuss examples with classmates

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